Cadell obtained a doctorate in human behavior from Newport University (California) and later a doctorate of education in human sexuality from the Institute for Advanced Study of Human Sexuality in San Francisco. She then embarked upon teaching, writing and lecturing, based out of Los Angeles. Through her private practice, Cadell counsels individuals and couples on personal issues ranging from anger management and fear of intimacy to lack of communication and lack of desire.
Cadell has authored seven books covering various aspects of relationships and sex. In her capacity as a sex therapist, she has appeared on numerous national television shows, including Good Morning America, Extra, The Montel Williams Show, The Geraldo Rivera Show, and The X Show, as well as in documentaries and news reports on major broadcast networks and cable programming outlets, including CNN, MSNBC, NBC, ABC, Fox, MTV, VH1, The Discovery Channel, Lifetime and A&E.
As an extension of her presence in the sex therapy field, Cadell has founded Loveology University—the "on-line university of love coaching"—through which she imparts her knowledge to motivated students who will follow her career path to become "Loveologists".
Cadell, a certified sex counselor, has professional affiliations with the American Association of Sexuality Educators Counselors and Therapists (AASECT), the Society for the Scientific Study of Sexuality (SSSS) and the Board of Behavioral Sciences (BBS), as an accredited continuing educator.
Cadell now hosts a radio show called "Sex Drive" which can be heard on WeTalkSex.com
Ava Cadell has been married to Los Angeles criminal defense attorney Peter L. Knecht since 1992.